Ultimate SEO checklist for your web design projects

SEO Checklist, your best ally

Do you want to improve the SEO of your website but don't know where to start? Here at Unlimitedd we share with you a quick and easy guide for your site to gain visibility on Google, step by step!

SEO Basics

Before getting into deep optimization of your site, it is essential that the basics of SEO are in order. Here are the first steps you should consider:

• Linking Google Search Console (GSC) and Google AnalyticsThis will allow you to understand the traffic coming to your site and how users interact with it.
• Configure AnalyticsWithout data, you can't improve. Set up Analytics correctly to collect all the important information.
• Install an SEO pluginIf you use WordPress, plugins like Yoast or Rank Math can make your optimization work much easier.
• Generate a sitemap and submit it to GSCThe sitemap helps Google to find and understand all the pages of your site.
• Create and configure the robots.txt fileThis file tells search engines which pages they can and cannot index, and facilitates the crawling of your site.

On-page SEO: Optimization Within Your Page

On-page SEO is key for every page of your site to be optimized for search engines. Here are some tips:

• Corrects duplicate or missing headersMake sure that each page has a single H1 and headings (H2, H3, etc.) organized correctly.
• Check the meta descriptionsAvoid duplicates and make sure that each meta-description is unique and relevant.
• Optimize imagesCompress the images so that they weigh less than 100kb and add alternative texts (alt text) describing each image.
• Geolocate your images (if you do local SEO): This is especially useful if you have a physical business and want to attract local customers.
• Fixes keyword cannibalizationAvoid multiple pages competing for the same keywords.
• Improve the readability of your textsGoogle values user experience, and easy-to-read content is key to keeping your visitors engaged.

Off-page SEO: Get Authority and Relevance

Off-page SEO focuses on building authority through links and mentions from other sites. Here are some tips to improve this aspect:

• Get relevant links from other sites in your nicheGoogle values links from sites that are relevant to your industry.
• Uses the "skyscraper" technique.Find popular content, enhance that information and get other sites to link to it.
• Mentions in other websites: Getting your site mentioned on other pages helps to strengthen your authority.
• Configure and optimize your Google My Business profileFundamental if you have a local business.
• Put links to your website on your social networks: It is not only good for SEO, but also for attracting direct traffic.

Technical SEO: Ensuring Your Site Performs Well

Technical SEO may sound complicated, but it's actually small details that ensure that your site is optimized in terms of structure and functionality:

• Optimize the loading time of your website: A fast website improves user experience and positioning.
• Make sure to use HTTPSIt is a ranking factor and generates confidence in users.
• Indexing and canonical URLs: All your important pages must be in the Google index and have a canonical URL.
• Check for 404 errors and 301 redirects.Fix broken links and redirect old content to new URLs when necessary.